Logo suites vs Standalone logo

A question we’re often asked; “what’s the difference between a logo design and a logo suite?”

1 pretty logo.. In only one format is not enough.

Let me explain what you get from a logo suite and why this is always the best option.

✅Primary logo
- in color + inverted color
-on black, white and transparent background
-in all black and all white
-EPS, SVG, PNG, JPG & PDF format

✅Secondary logo
-in color + inverted color
-on black, white and transparent background
-in all black and all white
-EPS, SVG, PNG, JPG & PDF format

✅Submark logo
-in color + inverted color
-on black, white and transparent background
-PNG, JPG & PDF format

✅Typography (fonts) used to design your logo.
This is necessary when creating content for your brand; you want to build brand identity by being consistent with your fonts. [font file/link available]

✅Color pallette (hex codes) incorporated in your logo. This is necessary because there are many shades of each color (e.g. pink, blue, etc.). These codes provide the exact shade; this is also necessary for brand identity and consistency/cohesiveness.

✅Textures | Patterns | Elements
This provides all above stated that was incorporated into your design. When designing other material, it is important to use those same elements to also boots brand identity.

✅Brand Inspo.\mood
What inspired the look? What does your brand FEEL like ? What does it LOOK like on paper?

OVER 40+ FILES WITH THIS SUITE!!!!
Additional files available upon request.

You need different style variations to serve different purposes [narrow packaging/design space, social media icons, etc.] you should always have a stacked version and horizontal version of your logo.



You need different color variations to also serve different purposes. You should never have a problem putting your logo against any color background, fabric, etc. (E.g. if your logo is all black, how are you going to put it on a black hoodie?)


“What is the difference between a logo design and a logo suite?”
A logo suite- ALL ABOVE STATED INCLUDED [43 FILES]
A logo design- ALL PRIMARY LOGO STATED INCLUDED [18 FILES]

Let’s get the face of your brand together!

Book here 👇🏾
https://shopjlafleur.com/collections/logo-services


Leave a comment

Please note, comments must be approved before they are published

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.