Logo suites vs Standalone logo
A question we’re often asked; “what’s the difference between a logo design and a logo suite?”
1 pretty logo.. In only one format is not enough.
Let me explain what you get from a logo suite and why this is always the best option.
✅Primary logo
- in color + inverted color
-on black, white and transparent background
-in all black and all white
-EPS, SVG, PNG, JPG & PDF format
✅Secondary logo
-in color + inverted color
-on black, white and transparent background
-in all black and all white
-EPS, SVG, PNG, JPG & PDF format
✅Submark logo
-in color + inverted color
-on black, white and transparent background
-PNG, JPG & PDF format
✅Typography (fonts) used to design your logo.
This is necessary when creating content for your brand; you want to build brand identity by being consistent with your fonts. [font file/link available]
✅Color pallette (hex codes) incorporated in your logo. This is necessary because there are many shades of each color (e.g. pink, blue, etc.). These codes provide the exact shade; this is also necessary for brand identity and consistency/cohesiveness.
✅Textures | Patterns | Elements
This provides all above stated that was incorporated into your design. When designing other material, it is important to use those same elements to also boots brand identity.
✅Brand Inspo.\mood
What inspired the look? What does your brand FEEL like ? What does it LOOK like on paper?
OVER 40+ FILES WITH THIS SUITE!!!!
Additional files available upon request.
You need different style variations to serve different purposes [narrow packaging/design space, social media icons, etc.] you should always have a stacked version and horizontal version of your logo.
You need different color variations to also serve different purposes. You should never have a problem putting your logo against any color background, fabric, etc. (E.g. if your logo is all black, how are you going to put it on a black hoodie?)
“What is the difference between a logo design and a logo suite?”
A logo suite- ALL ABOVE STATED INCLUDED [43 FILES]
A logo design- ALL PRIMARY LOGO STATED INCLUDED [18 FILES]
Let’s get the face of your brand together!
Book here 👇🏾
https://shopjlafleur.com/collections/logo-services